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Web Development Information |
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How to Get a Better Web Site ROI
Better Web Site ROI How to increase your business profitability by hundreds ofpercent Websites are ubiquitous these days and everybody is trying toget a betterweb site ROI. With millions upon millions of sites all trying toappeal to the same traffic, what can you do to improve your website ROI? What's In A Name You can use Google Adwords to very quickly and cost effectivelyimprove your business profitabilityby a significant amount - hundreds possibly thousands ofpercent. It all depends on where your site is startingfrom. How? Great question, you get a mere 4 lines of text toplay with in Adwords so every single line counts. Even more thanthat every single letter counts (even the Capitalisation ofletters will make a difference to your click through ratesbelieve it or not). But what's in a name? Your name in your ad is of course your URL. When crafting an ad,most people spend alot of time concentrating on the headline (well worth doing asit is the most important part arguably) and on the ad text (alsoa good thing but not as important as you'd think). After the headline, the next thing that prospects eyes are drawntois... Yes you've guessed it - your name - your URL! But what can I do with my URL I hear you say? Just because you have 1 domain name doesn't mean you need to useit. There is nothing inGoogle's T&C's that prohibits you from using a different displayURL to that of your destination URL (although you will have toown the display URL and it must resolve to a pertinent page -i.e. If you're advertising pet food, it must be about pet foodand not resolve to www.pdqprospects.com for example. Hundreds of percent more profitable? There is nothing stopping you using as many domain names as ittakes to give you a better web siteROI. We have conducted tests outlined above with some of ourclients. Results have ranged from 46% through to 76% moreprofitable domain names. These results are applicable to yourbottom line profitability - remember 76% more traffic willresult in a like for like increase in bottom line profits andyour results are equally applicable on and offline, whatevergrabs attention online giving you a better web site ROI will dolikewise in offline advertising media. We have also seen a 113% improvement on one of our tests (with asmall sample) but westopped the test early because our results were statisticallysignificant and waiting for a larger sample was a moot point -we knew we had a winner. Pop Quiz One of my clients Jonathan Stanley has graciously allowed me toshow you the results of ourtests with him. Consider the following adverts and their displayURL's:
Which of the above domain names was the winner and which do youthink was the loser? Well, the results are as follows from worst to last:
My thanks to Jonathan Stanley once again atwww.TalkingLeadership.com for allowing me the use of thisexample. And what else can you do with your text? And even if you want to use your existing domain there's plentyyou can still do - remember CAPITALISATION? And then there is subdomains or even appended directory names. All it takes is a little creativity and you'll find a muchbetter web site ROI! Tom O'Brien is a certified Google Adwords Campaign Management Professional and helps web sites get better ROI. For further tips/tricks on using Adwords effectively, visit:http://www.pdqprospects.com/index.html
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