| |
| |
|
Web Development Information |
|
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle." Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936. What does this phrase mean? Selling the sizzle means making it possible for the prospect to salivate for your product or "steak". If you are really selling the sizzle to the steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching the whiff of the steak cooking on the barbeque pit, see the steak oozing in juice and hear the sizzle on the pit! This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects' senses? Here is a "buffet" of 10 tips on how you can sell the sizzle: 1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating. 2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make the customer feel that he is well taken care of, in your charge 3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you. 4. Have A Killer Headline. Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline "How I made a $15,886 mistake" as it creates curiosity about the story that you are about to reveal. 5. Use the Power of Bullets. Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show the long list of benefits that your prospect can derive by buying your product or service. 6. Use the "feel, felt, found" method. Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt the same way. And then, how you or your customers found the answer to their problems by buying your product or service. 7. A picture speaks a thousand words. Use images that help your prospect visualize about what you are selling. Sell the sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter "Mapping You to Success" viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest! 8. Testimonials sell! Get testimonials from credible sources. Wouldn't a prospect feel more tempted if your product or service is also used by some top names or gurus? 9. Go big on bonuses. Use bonuses that have high perceived value. Value is created when the bonus is relevant to the needs of the prospect. To create the impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and the "succulent" benefits they can derive. 10. Give a lifetime guarantee. Give a guarantee that lasts forever! Make your offer as risk free as possible. Now how do you beat the "buffet" of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to the top! Evelyn Lim is an online publisher of a FREE weekly newsletter "Mapping You to Success". She aims to equip her readers with skills on acquiring multiple sources of online income. Subscription to her newsletter is available at http://www.e-BizMap.com. Or, you can visit her blog "Online home business journals from Singapore" at http://www.evelynlim.com.
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
Web Designer? You Dont Need No Stinkin Web Designer! RIVERSIDE, CA August 4, 2004 -- "Historically, small business owners have had a limited number of options to choose from when it comes to the development of an on-line presence," says Pat Spinelli, owner of The Web Site Tutor, a Riverside, California 1. web site design and training firm. A Website Is Not Enough Your ObjectiveYour small business needs an appealing and professional website but that is just the beginning. If no one visits your website and -- more importantly -- if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. Website Development: Become Your Own Expert Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. Newsletter Management Using PHP w/o mySQL for Beginners Let's begin by setting some limits. If you're like me, you like to keep it simple. Seven Daft Things Not To Do To Your Website 1. Splash pagesMost of the time splash pages are uncalled for. Where on Earth is Your Websitee? You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Why Your Brick-and-Mortar Biz Needs A Website The internet has taken over our lives with a vengeance, and has changed the way many of us do business. More and more consumers are now doing their shopping online and, unfortunately, some business owners have felt the pinch. Websites for Writers - Why You Need One and How to Get Started Today It may seem like the publishing industry's equivalent of Beanie Baby madness- everyone is talking about writer's websites. Freelancers and authors everywhere are jumping on the bandwagon, publishing sites to promote themselves and their work. Art, Artists, and the Web:Part: 2--First Steps in Building an Artist's Website What you should do and know if you are an artist and you have decided to have a website.1) Look at "Web Sites That Suck. What Works and What not Works for Your Internet Business "Build it and they will come."--Filed of Dreams (1989) If you are working on an Internet business, you may read a lot of information for how quickly you can make money online. 7 Ways to Gain a Professional Online Reputation A professional online reputation is essential to the flourishing of any business big or small. Many business owners spend countless hours on the core operations of their business forgetting the importance their website has. Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company. Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images. Trinkets, Lockets And Empty Pockets It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad-- nothing!Even more amazing is how many people try to conduct business online without any money.The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service. Five Steps to Create Your Software Product with Outsourcing Many executives and investors are skeptical that software products can be developed using outsourcing. Even more skepticism is expressed at the idea of outsourcing version 1. HTML Editors - How to Choose the Right One for Building Your Websites There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor. Websites: You Get What You Pay For! So you finally decided to invest in a web presence or upgrade your current site? There are many available choices in "web designers" to choose from. This decision is an important one! You may have a relative or friend of a friend who will do your web site at a very low cost from the comfort of their house. How to Create Sizzling Sales online "Don't Sell the Steak, Sell the Sizzle."Have you heard of this phrase before? It has been widely regarded as "principle number one of salesmanship" as far back as 1936. Are You Losing Sales Because of These 4 Simple Website Mistakes? Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales. KISS Your Website! Many web developers today are starting to KISS their website, and it shows!No, I don't mean they get hot and heavy with the monitor, I mean they apply the basic values of Keep It Simple Stupd! (KISS)Many sites today are focusing on high end graphics, advanced java scripts, catchy logos, and other trivial factors. What they don't realize is that it's a win win game if you keep it simple.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
