| |
| |
|
Web Development Information |
|
7 Reasons Why Your Small Business Needs A Web Site
Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website: 1. A web site lends credibility to your small business. Consumers expect businesses to have a web site and more and more consumers are turning to the internet to research a business service or product before purchasing. If you don't have a web site you could be losing out to the competition. Even if you operate your business out of your home, a web site can help give your business a professional image. 2. Web sites are a cost effective venue for promoting your business. Many small business owners are afraid that web sites cost too much money. This is just not true - a professionally designed web site can cost less than $100/ month. Considering you have the opportunity to reach millions of potential customers this is a cost effective method to reach your target market. 3. Web sites allow businesses to update information about their products and services quickly and easily and a web site is an effect way to communicate your schedules, events, promotions, and product and service support to your customers. It is easy to direct clients to your web site for frequently requested information like directions, payment terms or product support. Brochures, flyers and other print advertising can easily become outdated, but your web site can always carry your most up-to date information. 4. Web sites are open 24/7 365 days a year. Your customers (or potential customers) can learn about your products and services at their leisure. With the busy lifestyles most people lead, the convenience of a web site is a huge selling point when making purchase decisions. 5. Your web site (eCommerce) can act as a second location to sell your products/services. If you are a retailer, a web site gives you the opportunity to sell your products and in some cases your services to a GLOBAL market. Sometimes businesses think that their products or services won't sell online but remember people are buying cars and even houses online! 6. A Web site allows your business to showcase your work. Include image gallery or portfolio or even include testimonials about your work. Regardless what your business does you can demonstrate what makes your business special. 7. Use your web site as a tool to share information with your clients through value added services. Perhaps you own a landscape company; you can provide value added information such as bulb planting tips, or environmentally friendly ways to deal with pests. © 2004-2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: "Tanya Beaudoin, B.A. is a virtual assistant who specializes in e-solutions (including graphic and and web site design) and administrative support for small businesses and non-profit organizations. Please visit Tanya's web site at http://www.officeondemand.ca for additional business related articles"
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
Web Sites - Should I Learn or not? A common dilemma most small and medium businesses face when coming to their web site is if they should take the time to learn how to build a web site or not? Here's my honest thoughts on this topic.If you read my previous article you would know that a web page is fundamentally written in HTML (let's leave the dynamic stuff out for now). Your Website Should Be Selling It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. From Concept to Website You've decided to create a website to market your products or services. More and more people start their information searches online, so having a website is the logical next step. Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name Selecting the Perfect Domain NameThe first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:www. Setting Up A CGI Script On Your Web Site Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. Website Development: Become Your Own Expert Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. What Hosting Companies Dont Tell You, Could Hurt You? Did you know that hosting companies overcrowd their servers despite all the issues caused by servers running hundreds of accounts? Are you aware of what happens if your website is hosted on a server that's overcrowded? You're probably thinking to yourself, "what do you mean overcrowd their servers?" Overcrowded servers mean big money for your hosting company, but also big problems for your website.Hosting companies are willing to sacrifice the success of your website in order to build their own profit. What Works and What not Works for Your Internet Business "Build it and they will come."--Filed of Dreams (1989) If you are working on an Internet business, you may read a lot of information for how quickly you can make money online. Your Website Reflects Your Business Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. How to Make Your Own Website For Free If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about. 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. The Most Important Aspect of Writing Web Copy There is an ongoing debate about web copy. Some say that it should be similar to direct mail copy. Your Content for Nothing and Your Clicks for Free The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, "Do you want to build a site to help people or to make money?" After thinking about it for a while I couldn't imagine why I shouldn't do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward. 10 Tips For A Successful Website Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Are You Being Scammed By Your Web Design Company? This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company. Getting One-way Inbound Links: the 5 Major Strategies With search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. Benefits Of An Accessible Website: Part 2 - The Business Case The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. Is Your Web Site Talking to Your Customer? A while ago one of my clients approached me and mentioned thatthey were experiencing a serious problem with customerregistrations (obtaining customer names and e-mail addresses),on their web site. They still had a lot of traffic, but werefinding that the ratio between traffic and registrations hadbeen dropping steadily. Server Side Includes (SSI) with ASP Server Side Includes (SSI) with ASP People often have identical sections of code spread throughout many ASP pages, typically code at the top of the page (usually referred to as the header) and the lower part of the page (the footer). Similarly, you may have code that performs a certain set of instructions that you are repeating across multiple pages. Linking Out is Good Many websites I come across don't have a single link to another website. Ask the webmaster why not, and the answer you get is simple enough: "If I link to other websites people might leave my site.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
