| |
| |
|
Web Development Information |
|
The 5 Biggest Mistakes Almost All Web Designers Make
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent? Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings... What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (not to mention the loading times can cause your visitor to close your site, never to return again.) Huge Mistake #2: The "Internet Catalog" Approach -- You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, "...well, I don't want to leave anyone out. If they come to my site, I want to make sure I have what they're looking for..." -- This way of thinking could not be further from the truth. Here's why: There's an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time... "When you give your prospects too many choices, they become confused and aren't sure what to do next. Confused people never buy anything." Huge Mistake #3: Optimizing Your Sales Site for the Search Engines -- You'll see this taught in nearly every "internet marketing" course, manual or eBook out there... "You must optimize every page of your website for the search engines!" -- In fact, this false teaching is accepted as 'gospel truth' so often, that most web designers will offer to do this for you at no, or little extra cost... What they DON'T understand is that certain words and phrases must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by the mighty search engines -- and this could KILL your sales, literally overnight. Here's why: When you or a hired web designer optimize your SALES page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they should order your product? For years, it has been taught that you should always try to find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services... WRONG AGAIN! -- The truth is that you should NEVER optimize your sales page for the Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines - without ever *touching* your sales site!) Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service... But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your sales message? After all, your sales message (or "web copy") is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your "professional graphics" than your sales message... you've just lost another sale. Here's why: You've got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or LEAVE. If you've got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit. That's a "customer-killer" in and of itself - however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer. Huge Mistake #5: Designing a Website with ZERO Marketing Experience -- Most web designers have no idea how to make money on the internet, with anything other than their design services. It's not their fault - they simply have no or very little marketing and sales experience. After all, they're just website designers... However, having your website designed by someone with ZERO internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll just waste your time and money! About The Author Jason Mangrum is CEO of ImmWebDesign.com, a Joint Venture specialist, contributing author to such #1 bestsellers as "The E-Code", "Desperate for Money", "30 Days to Internet Marketing Success", author of "The Path of Manifestation" and creator of the "Instant Marketing Miracle - Automated Joint Venture Software." He has also been a featured speaker at prestigous events such as Marc Goldman's "Joint Venture Summit of the Century" and the world-famous "Spiritual Marketing Super Summit."
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
The Disability Discrimination Act (DDA) & Web Accessibility There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed. Developing A Login System With PHP And MySQL Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences. How to Handle Web Surfers Who Disabled JavaScript There are hundreds of millions of Web surfers today. Each of them uses one of multiple web browsers available now. Topics to Add When Creating an Alternate and Modern Medicine Web Directory Alternate medicine finds its own place in the hearts and minds worldwide and has a separate following to back its existence. There are many subcategories that could be added to the modern and alternate medicine website directories. Develop a Solid Website Presence Starting an internet business can be confusing to non-veterans. The internet is the new world of business and research. 7 Tips to Make Your Order Page Work Harder So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product. You May Be Losing Valuable Traffic - And Not Even Know It! Here's something you may never have thought of before:If I were to type your domain name?http://www.yourdomain. Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?The corporate situation: budgets need to be closely watched, and tech people can't get carried away with unnecessary frills.My own experience making money online and becoming and SEO expert was more guerilla than corporate. 10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically Dynamically Update Your Web Pages Via E-MailIf you can Send an E-Mail you can Dynamically update Your Web Pages. Following a few simple Steps and the Power of Blogs you can Mail in your Web Page Updates anytime you want too. How Did You Get Here? When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). The Problem with Automated Accessibility Testing Tools An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. 5 Essential Traits Of A Home Business Website So you've decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want the site to look like. Successful Web Development: 10 Key Elements There are many elements that are key to successful web development. There is no arguing that elements of talent such as graphic design, writing, and technical expertise are important. How Does Your Website Make Me Feel? When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type". Set Up Your Website in Minutes - For Free There was a time not long ago when setting up a website meant endless technical jargons, hiring a web designer, writing the html or jawa codes, selecting the right hosting platform and deciding on the band width.Now setting up a website is like 1. Why a CSS Website Layout Will Make You Money Although CSS layouts have been around for years, they haven't become so commonplace until recently. This was basically due to limited browser support (especially from Netscape 4) - nowadays though, CSS 2. Writing Effective ALT Text For Images Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. I Did It: Six Months to a Successful Website For years now I've been looking to start my own business, but my highest priority has always been to spend less time working, and more time with my family, while still giving them everything they need (and most of what they want). It's a common dream, right? No boss to answer to, less stress, more vacation, more quality family time. But My Business Doesnt Need A Website! Revenues are often lost because many business owners don't see the value in having a website. They claim their products can't be sold online and technology is overwhelming. Make Your Own Brand! There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
