| |
| |
|
Web Development Information |
|
How To Make Your Website More Successful? (Part I)
Building a website and getting it online is easy. Driving visitors to it is the more difficult part. Most people are not patient enough when it comes to build up traffic. They expect thousands of visitors a week after they go live with their website. But that is not how it works. We share some secrets of how to make your website more successful. A) Provide content: Search engines love content. As more content you can provide as better off you are. Don't put all the content on one page. Build many pages with content. The reason for this is that every page gets spidered separately by Google and other search engines. Each page of yours in their index is an additional chance that your link gets mentioned in somebody else search results. Quality content is more valuable to search engines as they want to provide real information to visitors. Search engines do not want to refer to link farms or redirects. If they can refer a customer directly to the most valuable content the better for the search engine. Search engines live of providing good results. B) Domain Name: Do not use a domain name like www.freewebpages.com/~yourname - search engines don't like those. It also prevents you from building a brand name (your ultimate goal should be building a brand). Spend the $9.00 per year for your own domain name. It's money spend well worth. C) Your website design: The simpler the better. Here is a rule of thumb: text content should outweigh the html content. The pages should be W3 validated and work in Internet Explorer as well as Mozilla's Firefox. If you go too fancy with stuff some search engine spiders might not be able to read your pages. Look at Google, eBay or Yahoo themselves - simple design, easy to navigate and people are flocking to it. If you use sub-directories the directory names should be descriptive (i.e. "steel-products" or "paper-clips"). The same is true for you pages. If you are able to give pages a descriptive name as better you are off in the long run. Website performance is critical. If your pages load too slow you will punished. Make sure the website sits on a fast web server and that the page sizes are 20K or less. If you can keep page sizes to 15K or less you are ahead of the curve. D) Build one content page per day or at least 3-4 per week. You may think you do not have that many products. But establish yourself as a source of product or industry related information. If customers can learn from the content you provide they respect you and your business and this will lead them to use your services and products, too. Pages with 300-600 words should be more than sufficient. E) Keywords: Make sure you use important keywords in the title of each topic and through-out the text without looking like a SPAMMER (meaning: do not go overboard using the keywords). Find out what important keywords for your business are. This article can be published by anyone as long as a live back link to http://www.smallbusinessland.com is provided. (this note can then be removed) Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author. Guides, Tutorials, and Articles for small businesses - http://www.smallbusinessland.com
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
6 Steps To Your Own Website A lot of people these days are interested in getting their own place on the world wide web. Whether it´s a personal site like a blog, or a business site, they all need to have a decent plan before they get started. The Problem with Automated Accessibility Testing Tools An automated accessibility tool is a piece of software which can test a web page, or even an entire website, for accessibility. Automated accessibility tools are useful because they can save you a huge amount of time. Build It and They Will Come Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.The key to a human's heart is through food. PHP & Account Activation When a user signs up at your website, you may want to verify their email address so you aren't getting bogus accounts in your database. A few lines of code can send an email to the address specified, containing a welcome greeting and link to activate their account. Email Addresses in Web Pages You want to give your site's visitors a way to contact you by email but don't want your emali address to be abused. Here are a few ways to protect your email address when building your website. Live Support from Your Website? Can You Do It for Free? I'm a freelance programmer and somehow I managed to get clients, speak with them, and generate leads for years without a live help system. To be honest, I had put in bids for a "live" help system several times, and I wasn't aware there were free options out there. Planning Your Website for Success Most people know they need a website in order to publicise and promote their business but very few people know what they want in their website. Fewer still are those who can actually sit down and plan their websites well. Website Content & Usability Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. Warning: The Truth About Having a Web Site! If you don't have a web site yet, are thinking of slapping one up or have one that simply isn't producing, this Warning is for you!All too often folks contact me about getting a Web Site when they really have not done their due diligence in determining even if their "idea" is one worth investing in. And although they hate spam and don't believe most of it, they do tend to fall into believing much of the fast, easy and cheap noise online in existence only to line the pockets of shysters and unscrupulous developers. Why Do I Need A Web Site? Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.A web site is anything and everything you want it to be. The Evolution Of Search There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today's users expect mainly fast, easy, relevant and satisfactory search results. Adding Word Rich Content to Your Website You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website. Website Sales: 10 Reasons Why People Dont Buy From You You've put up a website to promote a product orservice.You've spent piles of cash to generate traffic. Setting Up A CGI Script On Your Web Site Before you set up any scripts you will need some information about your server. You can get this by e-mailing your web hosting provider. Allocating Your Web Site's Budget Properly I had a client say something to me the other day that I thought was rather interesting. He mentioned that he almost considers SEO as a marketing expense even though its really a web expense. The Dos and Donts of Launching a Small Business Website Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. Wheres Your Focus, Money or Customer? Is your website Really useful?I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to his website.When he'd finished, I asked him:-"what is the purpose of your website?" a question which he couldn't answer. 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. Nonsense! Why Do I Need a Website? "I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer.. Seven Daft Things Not To Do To Your Website 1. Splash pagesMost of the time splash pages are uncalled for.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
