Create A Web Site That Builds Trust

If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?

Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.

What can you do?

Here are four tips on how to create a web site that builds trust:

1. Provide your contact information

You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.

2. Post testimonials

You say: "Our web site is the greatest".

Your customer says: "Yea, right."

Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.

Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.

3. Provide a guarantee

Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?

4. Be nice

For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly - even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.

When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!

Herb and Monica Leibacher operate Web Builder Express (http://www.WebBuilderExpress.com). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.

Clarke County mentor program says thanks Online Athens During the 2011-2012 school year, over 500 mentors have completed more than 6000 visits with their mentees — listening, guiding and goal-setting to help young people become successful adults. While CCMP is grateful to all of its mentors, ...

Ten years marks time of reflection and goal setting for Baarsches Minnesota Farm Guide Note -- Robert Baarsch was featured 10 years ago in Minnesota Farm Guide Producer Progress Reports. Here is a look at what he and the members of Next Generation Pork are doing now. SPRING VALLEY, Minn. – Robert Baarsch has always appreciated hog ...

ABWA January Meeting - Goal Setting The Valley Business Journal Goal setting is the first step towards successful goal achievement. It marks your first point towards success. It is what puts your life into real action mode. Whether your goals are personal, professional or a bit of both, this meeting can help you ...

Hank Aaron's dignity, grace made baseball better game Chicago Sun-Times Goal-setting, dedication, resolve and community service were Aaron's points of emphasis during a 15-minute speech that was as understated, eloquent and dignified as the man himself. Aaron could not be more unlike the smugly self-absorbed Bonds, ... and more »

The Hindu

Over the last barrier The Hindu Goal setting First, ask yourself what are the results you seek? Your goals need to be well defined for you to identify progress. Often I see people go to the gym, train mindlessly not quite sure exactly what they want or need to work towards.

Folsom Telegraph

The Saturday Skinny: Set reasonable goals for weight loss, life Folsom Telegraph By Don Chaddock, Gold Country News Service In this installment of "The Saturday Skinny," we'll look at goal setting and what's reasonable. Over the course of the last 16 months, I've managed to lose 94 pounds, or 31 percent of my original body weight. and more »

Captain's Corner: The Power of Goal Setting FireEngineering.com Goal setting capitalizes on the human brain's amazing powers for solving problems. Goals focus our attention and our efforts on success and away from undesirable and irrelevant actions. Attaining goals can intensify our efforts to achieve greater ...

NorthJersey.com

Verona Board of Education scores well on evaluation, discusses district goals NorthJersey.com BY MARIA KARIDIS A representative from the New Jersey School Boards Association bestowed high praise upon the Verona Board of Education during its workshop on Tuesday - the theme of which was goal setting. Verona Board of Education headquarters, ... and more »

The West Australian

Rugby: Mealamu injury a worry for Hansen New Zealand Herald Goal-setting following the highs of the World Cup would top the agenda over the next few days, he said. "Goal-setting is what gets you out of bed. All the great champions set themselves huge high standards and this team is no different." Hands on at last for Hansensportal.co.nz all 33 news articles »

Chiropractic Economics

SMART strategies Chiropractic Economics Goal setting is an integral part of a solid business foundation. Are you doing your part? By Julie Weaver There are endless examples of goal-setting strategies. So many, in fact, that they can confuse and overwhelm people. Many business owners find ...