| |
| |
|
Web Design Information |
|
Creating a Compelling Headline for Your Private Practice Website
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website). Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline. Your headline's main purpose is to attract attention and generate enough interest so that your visitors keep reading. It's a first step in a process where your goal is to eventually convince them to take action on your offer. Here are a few tips for creating powerful headlines: Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful. You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers. © Juliet Austin, 2005 Bio of Author Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists coaches, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write attention-grabbing website copy. Sign-up for Juliet's free, ezine, Enlightened Marketing at: http://www.julietaustin.com or visit one of her marketing blogs: Marketing a Private Practice or Website Design and Promotion The author grants permission to reprint this article so long as the copyright and by- line remain intact. Informing her of where the article will be published would also be appreciated.
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
Is Your Website's Copy Up to the Mark? The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. Moving Things Around How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Website Design Info - Part 1 What Will My Site Do?This is the first of eight articles about website design. Our discussion will deal with some of the issues which need to be considered when developing a new online presence. Top Ten Fonts for Website Design The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers. Has Your Design Firm Run Amuck With Your Web Site? What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services!1. Somehow I don't think anyone has a burning desire to spend 30-60 seconds on the Index page of a web site while another fancy Flash animation loads, complete with snazzy graphics, audio, and way cool cutting edge graphics - not!! People want to get real information, not razzle-dazzle graphics showing how great a developer is using the latest whiz bang technology!2. Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity. The Most Important Question To Ask About Your Web Site! When you design a website how do you start ?Do you start with the banner graphics at the top, or the order page or maybe the sales letter ?All of those are areas that have to be created but they're really not the place to start.The place to start is by answering one simple question about your site. Orient Your First-time Web Site Visitor Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. Choosing A Web Designer : A Plan to Guide You Through The Minefield Choosing a web designer can seem like a daunting task. They come in all shapes and sizes - from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. Get Rid of Your Frames A few years ago a lot of websites utilized frame technology.A website that uses this frame technology is apparent when the left hand or top of the screen stays the same and the inner part changes when links are clicked on. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. Tips For An Effective Website A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you and your business. What is ASP.NET ASP.NET is a new programming framework from Microsoft for developing next generation web Applications. Cascading Style Sheets for Better Web Design In cascading style sheets you can specify how your web pages will be presented on the screen by simply predefining page elements such as fonts, headers and links.You can add these predefined elements in the head-section of your pages, but more interesting is to use them in a single . Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. Adding the Right Keywords to Your Website Content You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite. Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. Website Background Colors and Graphics: What You Need to Know Before Designing Your Website Designing your website means you have to be creative, plan out exactly what you want visitors to see, and then turn these ideas into a design or relay them to a design firm so they can do the job for you. However, the problem with this is you might be coming up with a lot of ideas that are not going to work for you when it comes to the design on your web page. Tips on How to Design a Great Site Have you ever walked pass a shop that, for some reason, you just felt that you had to go in? Maybe it was the décor, or the window display, or the pretty girl, or a combination of all those but something in the shop called out to you, "Come in" and you just had to obey.In the online world, won't it be nice to have a site that buyers just had to buy from, despite themselves? Surfers will be drawn to the "Add to Cart" button that squealed, "Click me!" to them. Learn the Truth about Your Web Design Company by Its Portfolio When you start building your online business and search for a web design company that will implement all your needs for the web site you must understand that it is a very serious step because you are entrusting your business along with its reputation and future.That's why it's very important to make the right choice.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
