| |
| |
|
Traffic Building Information |
|
Link Popularity for a Successful Website: How (Not) to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don't want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don't get it. There are two types of benefits from having many links to your website: - Get improved ranking by the search engines - if you are popular, you are probably worth a visit - People (not just search bots) actually follow the links and find your site! If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways: 1. The classic link exchange (link swap) method; two webmasters agree to swap links 2. You pay to get incoming links from high-ranking websites 3. By writing articles and getting them posted on other websites; including a link to your own site 4. By getting your articles published in E-zines, with links back to your site 5. You participate in online forums, where a link to your site may be included with each post 6. You start a blog/RSS feed, and get it spread to many subscribers! All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors. The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools: ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages. Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware! Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself. When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember: - Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites - Make sure the sites that you link to have not been penalized. This would affect you also! - Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted" - The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence. Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious. Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most peoplethink that search engines are just out to get them - everyone'sbecoming afraid.. How to Get Targeted Search Engine Traffic Quickly Here's the "How-To-Do-It Guide" for driving search engine traffic right to your website.I only speak about methods I have used and that worked well for my business. Webmasters and Publishers: A Match Made in Heaven! It's pretty well-known that one of the best ways to drive traffic to your website is to post in various forums and leave your signature that includes a link to your site. While its true that this is a very good way to generate web traffic, how do you focus on the forums that yield the highest amount of qualified traffic?With so many new sites coming online everyday, there is even greater opportunity for driving web traffic and increasing revenue. Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product Let me ask you a question. What is the most important thing in running a business? Well, obviously selling. Three Way Links, The Silver Bullet of Inbound links I am not going to bore you by loading this article with a bunch of redundant, irrelevant garbage you already know. So let's just cut to the chase. Create Top Sites To Increase Your Traffic You have a website, beautiful in design and unique in content but nobody knows about it. How to drive traffic to your website easy and free? There are many ways to do that but today I want you to tell about "Top Sites" software. Get More Web Site Traffic From Search Engines Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines?Steady web site traffic from search engines is just a dream for many home business owners. Especially in profitable niches, it can be virtually impossible to get a decent listing. Increase Your Online Traffic in 60 Minutes or Less Increasing your website traffic does not have to be a long drawn out procedure that takes up a lot of your precious time. In fact, there are a lot of things you can do to increase your website traffic in less than 60 minutes. 5 Ways to Get More Traffic to Your Site One thing you can never have too much of online is web site traffic. If you're looking for ways to drive more visitors to your site, try these traffic generating tips?TRAFFIC TIP #1: Develop Several Pages Focused On Particular KeywordsSearch Engine specialists don't recommend using external doorway or gateway pages, since sites are being penalized for having duplicate pages. Does Traffic Exchange Programs Really Worth The Trouble? It's been several months now since I've been promoting my website all over the Net and, having a extremely tight budget, I'm using most of the free tools available on the Web. A couple of months ago, as I was machinally surfing on the Net with my Traffic Swarm account, I ask myself if using these traffic exchange programs really worth all this time invested. Link Popularity and Your Add URL Page With all the buzz going on about the importance of a site's link popularity, the "look and feel" of your Add URL page (or whatever you have named your add URL page) has taken on an increased importance as well.On a scale of 1 to 10, how would you rate the look and feel of your site's Add URL page?During the research phase of creating my "Link Popularity IQ" Web site, I encountered Add URL pages that spanned the full spectrum of a possible look and feel rating of 1 to 10. 7 Ways to Increase Web Site Visitors and Boost Sales Have you spent a lot of money on advertising with theexpectation that you would get many sales from the 1000sof web site visitors that read your ad?Have you poured money into driving traffic to your website, only to have no one buying your product?Maybe you have seen the ads, "Get 10,000 visitors to yoursite, for only $20" . Wow, you think, that's a greatbargain, I'll go for it. Generating Website Traffic with Sub-domains Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Key Words to Build Traffic Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site.If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Why Getting More Traffic is the Biggest Mistake Web Owners Make Want to know the #1 misconception among Internet marketers and website owners?Here it is:The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc. 13 Steps to Increasing Your Link Luck Link development can be an absolute nightmare. It takes up most of a marketer??s time and the yield isn??t always what we originally hoped. Power Packed Linking Strategies - Part Three This is the third in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.Link strategy number four. My Website Needed More Targeted Traffic - Guess Where I Found It? There's nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. Increase Online Traffic - What NOT To Do Since everyone is so obsessed with ways to increase our website traffic (and of course we should be) people often are quick to jump at anything that might help. We are always talking about ways to increase search engine traffic. 7 Top Ways to Avoid Link Theft If you have a link directory on a website, how do you stop link theft by sites that don't link back, or trick you into thinking they do?Whether link theft is anything to get concerned about depends on how many links your website has, the quality of those links (Google Page Rank) and how many of those links you lose. Search Engine Ranking is certainly something that's becoming more dependent upon the links to your website.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
