| |
| |
|
Traffic Building Information |
|
Inter-Linking Articles Strategy - What You Need to Know
Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles? Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else - perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich? The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites - the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of "Tips on How to Save Money - Part 1" they will have a link to "Tips on How to Save Money - Part 2". But there is no reason why we should not all be taking advantage of this simple but very effective strategy. For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says "If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all". This is a much more powerful strategy than just having a long list of "other related articles" at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader's interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader. Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster's toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible! Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com - a free source of information and advice on debt consolidation, getting out of debt and saving money.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Cooperative Reciprocal Linking Networks - A Critical Analysis Every webmaster who has personally tried promoting his or her site understands in some sense the value of reciprocal linking. Reciprocal linking refers to the agreement between website owners to mutually link to each others' sites in order to increase both exposure to each others' visitors as well as link popularity to search engines. The Truth About Traffic Exchange Programs and Guaranteed Traffic It's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. Traffic Exchange Primer Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. Help - I Need Traffic To My Website It's no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. How To Triple Your Banner Click-Through-Rates Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. 8 Steps for Getting Free Traffic to Your Website Want to Make Free Money on the Internet?One of the biggest problems with starting an Online Business is getting traffic to your website. One of the easiest ways is to pay for it via search engines or pay-per-click and pay-per-exposure ads. Building A Business Without Advertising Your Product Are you trying to sell your product online with little or no success? Are you spending lots of money advertising all over the web and getting very few sales? Well, maybe it's time you try something a little different. Try not selling your product! You read that right. How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined - Anytime Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.Nevertheless, in spite of good intentions, it's well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc. What Can Lots Of Content Do For Your Site? Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others don't know where to begin or are too lazy to do the work. How to Drive Traffic to Your Website Everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website. 3 Ways To Swarm Your Website With Highly Targeted Traffic For FREE! Targeted website traffic is the lifeblood of any website looking to generate revenue. While FREE traffic from the search engines seems the most logical way to go, actually staying ahead of the game can be tough. How To Get Free Traffic To Your Website There are many ways to get free traffic to your website, but the method that I use beats all the traditional methods hands down - and best of all.. How to Get More Traffic Than You Can Use Traffic-generation is a hot topic for marketers. In particular, "free traffic" seems to be the desire of most. 5 Ways To Get Other Websites To Link To Yours In-bound links from other web sites to yours provide two avenues to success for your site.First, the number of quality in-bound links pointing to your web site are a major factor that the search engines (including Google) use to rank web pages in their databases. Using a Link Stategy to Promote Your Website One of the most important steps you can take in promoting your website is to develop an ethical linking strategy. In fact, the number of relevant links to your web site has a significant impact on your search engine ranking. Ten Ways To Effectively Increase Your Site's Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Utilizing Award Sites for Your Benefit Why Award Sites?Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should be utilized by any site looking to promote themselves online. DOUBLE HIGHWAY The Dual Importance Of Online Traffic Online traffic, or the number of users who view your site, has taken a heightened prominence in recent years. Whereas before, people scampered for ways to increase online traffic for the sole reason of promoting their products and effectuating more sales, the advent of Google AdSense has drastically changed the playing field of today. How to Easily Turn Free Content into Traffic or Cash Fast I bet you already knew this.The two largest problems that online home businesses face in 2005 is creating traffic and creating a profit. Increase Your Web Site Traffic With Link Building Looking for a way to increase traffic to your web site? More traffic to you web site can increase sales and advertising revenue. Once your web site is completed, the actual costs of running the web site are very minimal.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
