Site Promotion Information

Complete Novice Builds Business Using Press Releases on the Internet


My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. With next to nothing in marketing dollars, I turned to the Internet hoping I could get my message across to as many folks as possible, and it's working! In fact, 68% of all our inquiries are a direct result of web visitors!

I won't try to impress you, the web pro; I readily admit that I am a novice and a slow learner. However, I do subscribe to several web based ezines, like this one, and I read the articles. I then put in to action what I've learned.

Because of the nature of my business, I cannot capitalize on reciprocating links, nor with Google ads. My company, Senior Approved Services, directs seniors and their family caregivers towards elder care services that are Certified Senior Approved. Allowing advertising on my sites would negate our purpose.

My web sites, Quality Elder Care and Seniors Approve are simple. I won't claim to be a web designer or a skilled graphic artist. These are actually created with little html knowledge on my part, thanks to the easy to follow instructions included with my site host.

I'm not certain of all the places on the Internet to verify traffic results, but I've actually impressed myself with the results found at Alexa

Aside from paying for site hosting and domain names, I have spent less than five hundred dollars in a twelve-month period to promote my site and build my business.

  • I chose a quality site host (thanks again Ken!)
  • I wrote (and continue to refresh) content relevant to the interest of the market I want to attract
  • My sites are simple and easy to navigate through
  • I started a monthly on-line ezine and placed an interactive calendar of events on one of my sites. I allow seniors, caregivers and healthcare professionals to submit articles (free) and to use the calendar to advertise their upcoming events.
  • I use the internal 'analyze my site' program (included with my hosting fees) to determine if my site is ready for both search engine spiders and web visitors
  • I respond to each inquiry submitted to me, personally. Each request receives one auto-responder message that alerts the person that I have received their request, but will answer it personally and to allow 24 hours for a response. I normally respond before this 24-hour period.
  • I make it easy to contact me, providing both a toll free number and email address
  • I write articles and press releases. Some of these services print press releases at no charge and others will charge. Press releases have resulted in my higher placement in all of the search engines! In fact, this has proven to be the smartest thing I've ever done.
  • I offer strategic partnering agreements as opposed to the normal reciprocating links most people do. See my marketing and tools page for examples of this. One company that offers a 'How to Start a Home Care Business" is listed on this page. In exchange, he has my Certification offer on his site. His web visitors receive a discount on our certification and he will earn a 10% 'finders fee' for the referral.
  • I continue to subscribe and learn from web pros like you.

    Finally, I am patient. Those seeking quick-rich schemes fall by the way side. The Internet is a tool and if used properly, will increase your business, at the very least, provide exposure.

    These are my favorite picks to submit articles to:
    http://ezinearticles.com
    http://www.prweb.com
    http://www.goarticles.com
    http://www.webwire.com
    http://www.malebits.com
    www.free-press-release.com

    Barbara Mascio, advocate for seniors, can be reached at toll free 877-620-6448 during normal business hours (eastern time) She is a writer, grandmother and a complete web novice.


    MORE RESOURCES:

    Clarke County mentor program says thanks
    Online Athens
    During the 2011-2012 school year, over 500 mentors have completed more than 6000 visits with their mentees — listening, guiding and goal-setting to help young people become successful adults. While CCMP is grateful to all of its mentors, ...



    Ten years marks time of reflection and goal setting for Baarsches
    Minnesota Farm Guide
    Note -- Robert Baarsch was featured 10 years ago in Minnesota Farm Guide Producer Progress Reports. Here is a look at what he and the members of Next Generation Pork are doing now. SPRING VALLEY, Minn. – Robert Baarsch has always appreciated hog ...



    ABWA January Meeting - Goal Setting
    The Valley Business Journal
    Goal setting is the first step towards successful goal achievement. It marks your first point towards success. It is what puts your life into real action mode. Whether your goals are personal, professional or a bit of both, this meeting can help you ...



    Hank Aaron's dignity, grace made baseball better game
    Chicago Sun-Times
    Goal-setting, dedication, resolve and community service were Aaron's points of emphasis during a 15-minute speech that was as understated, eloquent and dignified as the man himself. Aaron could not be more unlike the smugly self-absorbed Bonds, ...

    and more »


    The Hindu

    Over the last barrier
    The Hindu
    Goal setting First, ask yourself what are the results you seek? Your goals need to be well defined for you to identify progress. Often I see people go to the gym, train mindlessly not quite sure exactly what they want or need to work towards.



    Folsom Telegraph

    The Saturday Skinny: Set reasonable goals for weight loss, life
    Folsom Telegraph
    By Don Chaddock, Gold Country News Service In this installment of "The Saturday Skinny," we'll look at goal setting and what's reasonable. Over the course of the last 16 months, I've managed to lose 94 pounds, or 31 percent of my original body weight.

    and more »


    Captain's Corner: The Power of Goal Setting
    FireEngineering.com
    Goal setting capitalizes on the human brain's amazing powers for solving problems. Goals focus our attention and our efforts on success and away from undesirable and irrelevant actions. Attaining goals can intensify our efforts to achieve greater ...



    NorthJersey.com

    Verona Board of Education scores well on evaluation, discusses district goals
    NorthJersey.com
    BY MARIA KARIDIS A representative from the New Jersey School Boards Association bestowed high praise upon the Verona Board of Education during its workshop on Tuesday - the theme of which was goal setting. Verona Board of Education headquarters, ...

    and more »


    The West Australian

    Rugby: Mealamu injury a worry for Hansen
    New Zealand Herald
    Goal-setting following the highs of the World Cup would top the agenda over the next few days, he said. "Goal-setting is what gets you out of bed. All the great champions set themselves huge high standards and this team is no different."
    Hands on at last for Hansensportal.co.nz

    all 32 news articles »


    Chiropractic Economics

    SMART strategies
    Chiropractic Economics
    Goal setting is an integral part of a solid business foundation. Are you doing your part? By Julie Weaver There are endless examples of goal-setting strategies. So many, in fact, that they can confuse and overwhelm people. Many business owners find ...


    Google News

  • home | site map | ArticleGecko | A ClashX Production 2006
    © 2006