| |
| |
|
Site Promotion Information |
|
Dont Put All Your Promotion Eggs In The SEO Basket
One of the most frequent questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put on the SEO and ranking blinkers so many webmasters wear with pride. Allow me now to state the obvious, the success of any website is in direct proportion to the amount of visitors it receives. If success is about visitors then why on earth would any intelligent business person devote 95% of their promotion time and budget to a single method of advertising their site? Imagine for a moment you are the advertising executive for a large automobile company. Your company has just released the most economical car ever and your job is to make sure everyone knows about it. Which of the following would you do? 1. Place a full page ad in one or two car magazines, then spend the next year rehashing and tweaking the wording of that ad, because it wasn't creating the sales you wanted. OR 2. Advertise in every magazine and newspaper you can find, start national TV advertising campaigns, make sure you have slots on every commercial radio station in the country, advertise on billboards, in cinemas, sponsor sporting events and what ever else you could think of. It doesn't take a genius to work out the second idea is a much better plan. Now this may come as a shock to you, but the major search engines are not the only source of visitors to your website. Many SEO gurus are quick to point out to you that search engines are the only way to achieve substantial traffic. That is simply not true. One disturbing idea promoted heavily by the SEO world recently is that "Links are dead" My answer to that idea is, if links were dead then there would be no web. Links are how people travel the web, whether they are text links, banners or email links to visit any site you need to click a link. Google itself is one enormous searchable link database. Let's states something even more obvious. Google is not the only site on the web that links to other sites. There are directories, there are banner exchanges, and the big one there are hundreds of millions of other websites. How many of those carry a link to your site? For any keyword or phrase on the major search engines there are millions of sites vying for just 10 first page places. Are you really devoting all your promotion time to SEO with those kinds of odds? There is also much talk of the value of links, and nearly all of it is based on the value of links in a search engines eyes, and how that will or will not improve your rankings. STOP!!! You need to get this!!! The value of a link is how many times it gets used, clicks and visits NOT rankings. While many will object to this statement SEO is nothing more than educated guesswork, why do I say that? Simple because Google, Yahoo and MSN do NOT tell SEO experts how they order their results. Just the opposite they regularly change how their results are ordered to stay one step ahead of the SEO experts. Why do they do that? Because they do not want their results manipulating period! They want one thing, to deliver accurate search results. Don't take my word for this, go and get the words from the horses mouth here. http://www.google.com/webmasters/guidelines.html Notice the all the advice is geared towards building your site for visitors not for search engines. If you really want to build steady long term traffic to your site, then advertise your site in every legal way you can. Yes it requires time and a consistent effort. As a wise man once said " The only place success comes before work is in the dictionary". In closing, how many of the following have you used to advertise your site? If you haven't done them all maybe you need to. Have you: Listed your site in a couple of hundred directories? Exchanged quality visible links with at least 200 sites? Exchanged banners with sites in your genre? Started a small pay per click advertising campaign? Written articles to do with the genre of your site and offered them to other sites for free inclusion in their newsletter or on their site? Had your site reviewed by a review site? Donated a product or free membership to a competition on another site? These are only a few promotion methods that will bring visitors to your site. There are many many more if you use your imagination. This is also advertising that will not be undone in one minute by a Google algorithm change. Am I saying don't optimize your site? NO I am saying don't rely totally on SEO for your traffic. Are you putting all your promotional eggs in one basket? If so, isn't it time you stopped and gave your site the best chance of success. Gary McHugh is co author of HonestLinks.Net, a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company 2001web.com
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money Do you know why your website is not making moneyAs it should?Here are a few web site promotion secrets to helpyou find out:1. You didn't follow up after the first sale. Website Promotion - Writing Articles Generates Traffic Four Different Ways Writing articles and submitting them to free content sites is a great way to promote your Website at no cost. This technique generates traffic for your Website in at least four different ways. Personalized Search Versus Personal Choice Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. How Do I Promote My Website? If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Website Promotion: 10 Nitty-Gritty Tactics To Increase Your Orders If you master these nitty-gritty website promotiontactics, you'll be able to increase orders at yourwebsite:1. Express the same views as your target audience. 10 Shocking Ways To Energize Your Sales 1. Start your own internet radio station. Accessibility: Is your website causing you to loose potential clients? Accessibility: Is your website causing you to loose potential clients?With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.No two people see everything exactly the same way. One In A Million - Make Your Site Stand Out "One in a million". What do I mean by that? Well, for those of you who have dabbled in internet businesses such as affiliate programs and network marketing businesses, you would know that these programs generally provide an entire website for you to market their program. A Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool.Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. 11 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors Contests and Sweepstakes.They are web advertising magnets that draw hugenumbers of visitors to your website. Three Ways to Market Your Web Site Effectively 1. Tell people you have a siteThis might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. How To Turn Visitors Into Posters So your having a hard time turning your visitors into posters And have no idea how to get your forum going? Well, if your someone with that problem and want things to change, look no further. In this article I will teach you different ways to encourage visitors to join your forum. Viral Marketing Techniques Every Web Site Should Be Using Viral marketing can work wonders for any business,web site or product. It can be a great sourceof sales leads, one-way links and targeted traffic. What's in a Name? Behind every good web page are codes only the search engines read. These codes help the search engines match your page with requests from their searchers. To Link or Not To Link - That Is The Question You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. (3) Three Traffic Boosting Strategies for Your Website! Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites. Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits Here are the website promotion tactics to reinforceand increase your profits:1. Anticipate any objections your visitors may haveabout your product offer.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
