| |
| |
|
Site Promotion Information |
|
About Testimonials and Customer Focused Sites
Think about it, when you browse any web site, you are basically trying to see what's in it for you, whether it be information, news, products or services. All you want is to find, read or collect information that will ultimately do something for you. If you run a web site, your web pages need to have a lot of content that is of interest to your visitors. Have you just found an exciting product or affiliate program to promote? Before you set up a sales page, write down all the benefits the product offers your users, then design your own page around those benefits. Invest the time it takes to figure out how you can best approach your visitors so they see value in what you are offering. There is a difference between features and benefits: Roses are red. (Feature) My wife gets 'happy' when I give her roses. (Benefit) Want to make more sales? Give your visitors more than you take. Shower them with useful items such as articles, updated e-books, free memberships and services related to the theme of your web site. After all, without user involvement and purchases, your web site becomes as good as an empty movie theater on Friday night. Your web site should get repeat visits and develop a loyal group of thousands of visitors. People will flock to your site when they get something out of it every time they visit. One way to make your site more convincing and to gain the trust of your visitors is by using testimonials. Testimonials enforce the idea that it's O.K. for you to get your credit card out and make a purchase. It's a validation mechanism to induce trust and sales. Testimonials should always be verifiable, i.e., contain a link to the person's page. The idea behind most testimonials is to take away all possible doubts about your product or service. Avoid something like: " I tried this product and made $10,000 the first day. It is simply phenomenal..." - Jack The Ripper, U.K. The testimonial above could be totally fabricated and people know that. A better one is: "I don't usually buy everything I see on the Internet but I took a chance and purchased this program. I made $150 my first week with 2 sales. A got an order from a lady in Washington and another one from a gentleman in New England. Neither one has returned the product. One of them emailed me and said: 'This product is fantastic, thank you!' I am really excited to be promoting your product and I think others will too!" Mario Giordani, Webmaster Which of the above testimonials sounds better and more convincing? The second allows you to send an email or visit the web site. While verification is not 100% guaranteed, it's much better than the first testimonial. If you use an online form to collect testimonials, you may be able to guide your clients to provide better formatted testimonials to get the "punch" that you want for your product or service. A testimonial with a photo gives you more credibility. Never use a fake photo, or the photo of someone you don't know, for obvious liabilities reasons. Does your page make you sound like a "used car salesman"? Does it inspire trust? Is it customer focused? Fine tuning your web page can be an ongoing task. Ask people to go over your page and get their input. Could you change a word here and there to make it more appealing? Is it convincing? Does it load fast? It is optimized? Would they buy from you? Does it come across as full of hype and empty promises? How can you make improvements to it? In order to get attention, the message on your web page needs to stand out in the crowd. Make it "shout" a little louder than the rest with a powerful opening headline. Most of us are conditioned to reading the headlines on news stories. If the headline sparks our interest, then we tend to dig in deeper. The same is true with your opening headline on your web page. Make a strong visitor-oriented statement that prompts the user to want to read on? Many pages promise you the world until you pay the fee. Then it is not unusual to be disappointed when you get the actual product or service that was so highly touted. Make sure that your page doesn't fall into this category. I once bought into a site that did a fantastic job in convincing me I was going to be rich just by virtue of accessing all this "secret" information and by having access to all these great "tools". $97 later, all I got was a bunch of "ad blasters", free classified ad sites and ezine blasters, FFA links and a bunch of stuff thrown together to create "volume" for the member's area. Most of the information was either ineffective or readily available with a couple of searches on Google and, ahem, Free! So while your sales page should address the "What's in it for me factor", your actual product and service needs to satisfy the customer once they trusted you and parted with their hard-earned money. Disappointed customers rarely come back. The most important word on your sales page should be the word "you" at all times. The most important content is the one that deals with your visitors needs. My name is Mario Giordani. I've been marketing online since 1993 and many of my 40 web sites can benefit you. Feel free to distribute this article as long as all links are clickable and nothing is changed. You can reach me at ifsbos(at)aol.com. Let's increase our page rankings by reciprocating links at http://milliondollardays.com/
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
Converting Web Site Home Buyers to First Contacts According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same. Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Marketing Tips for Your Web Site Here are some simple and easy tips on how to market and drive traffic to your site.1. (3) Three Traffic Boosting Strategies for Your Website! Every day, on line marketers are dreaming up new ways to gain targeted traffic to their websites; and, almost every beginning marketer will take any kind of traffic to their website because the sign of traffic helps build confidence in the practice of learning to market products, goods, or services over the Internet. Be it SEO (Search Engine Optimization) to boost the ranking of a website, trading reciprocal links with complimentary websites for link popularity, or compiling opt-in email safe lists for direct marketing, the Internet marketer is sure to succeed when following in the footsteps of those that possess the tools and techniques of money making websites. Is Reciprocal Linking Dead? There was a time when reciprocal linking was a number onepriority among webmasters and SEO's forobtaining a good search engine position, that time alas isno longer with us.This is in no small part because webmasters are no longerdedicating as much time to link pages. How To Acquire One Way Inbound Links How can one get a good ranking in the major search engines ? This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. SEO - How Fast Do You Want To Get To The Top? Search engine optimization by some is considered a science and by others is a game. Recently working on many sites and promoting them for over six months now has made me realize some of the basic techniques. 4 Simple Tips for Targeted Traffic Here are 4 of the most easiest and simplest things to implement into a site for a very generous boost in traffic. These can all be implemented within a very short time. Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2) An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.In Part 1 (http://www. Dont Put All Your Promotion Eggs In The SEO Basket One of the most frequent questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that question then I will take as much time as I can possibly muster to answer their request, before they learn about and put on the SEO and ranking blinkers so many webmasters wear with pride.Allow me now to state the obvious, the success of any website is in direct proportion to the amount of visitors it receives. Website Marketing 101 When it comes to website marketing and promotions, youneed to start here.. How to Make Your Website Sticky! Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one of the most overlooked aspects of sitepromotion. Webmasters, jump thru hoops to optimize theirsites for the search engines, work like mad to find the right keywords, and double over backwards to build links. Why You Should Market Your Website One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. Is Your Websites Link Directory Even Worth Having? Let's face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. Getting Inbound Links is as Easy as 1-2-3 Your success on the internet is directly related to how many other sites are linking back to yours. The goal of every webmaster is to get more inbound links. Do We Need Web Directories? WEB DIRECTORIESDirectories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. Free Tee Shirt Sorry, there's not really a free tee here, but isn't it amazing how those 3 little words really grab your attention.You may have designed your web site to express yourself on the web, or like most of us, you are hoping to earn a little extra cash; but how do you get your new baby site out there and get it noticed? you do after all want to get some visitors,. How To Quickly Make Money With Your Website? Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry. 4 Steps to a Robot's Tea Party Creating a new website is only the first stage in what is a long, arduous process to internet success. Millions of new websites, many of them intended to be commercial, are created every year and then????nothing happens. Has Your Business Hit a Wall? What to Do When Business Slows Down! I doubt that anyone reading this article hasn't at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
