| |
| |
|
Site Promotion Information |
|
Advertising Sucks! Long Live The Web!
How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100? What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say: "If you're not happy with the volume of responses and sales you get from the ad I will give you your money back." How many times have you heard an ad salesman say: "I will tell you exactly how many people view your advertisement, how long they read it for and which ad they were looking at before they starting reading your ad. You can use this to work out the profile of your potential customers." Hardly likely is it? Yet this is the kind of information that you can get your hands on via your website. Expensive is a dirty word. Nothing is about cost - everything is about value. Having a great profile on the web can not only bring you more customers and sales but it can boost the perceived size and stature of your company. As a business owner of course you want to see your website at the top of the search engines - everyone wants to be higher than their competitors - what value would you put on this? Imagine placing an ad in a magazine and asking the salesperson: "Can you guarantee me more sales? Will you give me my money back if people read the ad but don't buy my product?" It just wouldn't happen. And yet there is a lot of scepticism surrounding the web - I come across it every single day. "Mike, we've had our fingers burned in the past and though I like what you're saying how do I know you're not one of the cowboys?" Ultimately nobody will ever buy anything from anybody unless buyer confidence is establsihed - no matter what is being sold. And the only way to establish buyer confidence is to develop a lasting relationship built on trust, two-way communication and transparency of information. I don't believe that website marketing is, or should be, a black art. I don't believe that copywriting or accounting are black arts. They are all just things that, if you want done right, you need to get the professionals in to do. *TOP TIP* Want to know what people are looking for on the web? Visit the following link and type in words related to your business and this nifty tool will give you an indication of what phrases people are typing into search engines to find the products and services you provide. Cool eh? http://inventory.overture.com/d/searchinventory/suggestion/ Mike Cheney [You have my permission to use this article in your newsletter, on your website or anywhere else for that matter as long as it remains unedited and includes the resource box at the bottom.] About The Author You can get free access to lots more of my articles plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of Ł47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
MORE RESOURCES:
Goal-Setting - Google News |
|
|
|
RELATED ARTICLES
A New Twist To The Signature File Idea After the incredible success of Hotmail.com, the use of signature files on all outgoing e-mail accounts has been a common method of web promotion. Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products A back-end product is a product that you attempt to sellyour customers after they have recently purchased arelated product from your business.If you're not trying to sell back-end products to yourcustomers, you're making a big mistake. Sales Marketing: 10 Proven Secrets To Market Your Website Offline Some Internet marketing experts have claimed thatthe best way to market online is to market offline!What does that mean?Below are a few amazing sales marketing ways to market your website Offline, for online success:1. Have a bumper sticker printed up with your website address and other business information. 5 Effective Ways to Promote Your Website For Free Online 1. Generate Targeted Traffic from Online Discussion Forums. Website Promotion: 10 Electrifying Tactics To Boost Your Profits Is your business lagging behind?Are you frustrated?Cheer up.Here are 10 electrifying website promotion tacticsto boost your profits:1. Website Promotion - The Power of Writing Articles I've been operating two small retail Websites for several years with modest success. Recently, I decided to branch out into a different area of e-commerce. Make Sure The World Sees Your Website You have spent hours creating a HTML masterpiece, you have posted it to your web host and showed your friends and family your work of art. As much as your friends and family love your new website your site will not be pulling in any profits for you unless the rest of the internet world knows it even exists. 7 Affiliate Success Steps How to get your business exposed for free!Everybody in the Internet marketing industry intends to do well, but the truth is that only about 10% of marketers actually succeed. So today you will learn about the tips that will point you in the right direction to make you big profits. Ten Reasons Why People Dont Buy From You Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies. 10 Cool Ways To Attract People To Your Web Site 1. Give people a free subscription to your e-zine. Success Is Simple: Five Steps to Online Success The Internet can be a confusing place to do business. It often seems like there are a million 'gurus' on the Net, all speaking at the same time, and telling you how they have "the" road map to success. Promote Your Web Store After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. Get Ahead on the Web: How To Bring Visitors To Your Website - For Free! Search engine optimisation - it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. Does Your Site Have Link Value? Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link. The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it?The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers). How to Write Effective Web Copy Writing effective web copy begins with an understanding ofwhat the goals of your web site are. Are you trying to getyour visitors to purchase something or have them sign upfor your newsletter? Remember you are trying to get someoneyou can't see and have never met take a step towardsbuilding a relationship with you or your company. 1 Seldom Discussed Method Of Web Promotion So you've made the perfect web site (in your eyes at least) and that all-important traffic is out there just waiting to visit you. You've done your research and followed the usual methods for making people aware about it, and you're now sat there twiddling your thumbs, regularly checking your traffic analysis tracker in case you get a sudden surge of visitors. How to Increase Traffic When Your Promotion Budget is Tiny Writing articles for your site and for the use of others, is asimple proven way low cost way to get more traffic.Articles can be used for all subjects and just like newspapersand magazines, is a recognised way of sharing information. Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites First Generation - The Popup Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows that are opened up using JavaScript code.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
