Site Promotion Information

Advertising Approach For The First-time Webmaster


For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are :

1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.

For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.

If your submission listing includes the regional version of the DMOZ directory then thats good enough to go.

One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner.

2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods.

Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.

Word of mouth is still the best way to promote a new business.

Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on...

You may consider placing classified ads in the local newspapers.

Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!

FACT : You have to make it local before you go global.

Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

  • Publisher/advertisers programs

  • Banner exchanges

  • Exit ads

  • Pay-Per-Click

  • Link Exchanges

  • Search engine blasting

  • FFa, classified ad posting

  • Rotator pages

  • _JavaScript based pop-ups etc

  • Express submit to search engines

  • Search Engine Optimisation

  • Adwords by Google

  • Others

    Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.

    The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.

    Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.

    What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.

    Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.

    Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.

    Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses.

    What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter.

    Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.

    About The Author

    R. Urien Shaw

    Webmarketing Financial

    http://www.royanopia.co.uk/

    R. Urien Shaw is a contributor to the WebMarketing Financial Newsletter and the developer of the 43-21 Budgeting Strategy. He is currently a final year student reading for the B.sc in Applied Accounting in London.

    marketingfinancial@royanopia.co.uk


    MORE RESOURCES:

    Missoula officials offer New Year's goal setting tips
    KPAX-TV, MT - Jan 2, 2009
    Missoula City-County Health officials say the new year is a great time to re-commit to new health goals. Here are some goals they recommend striving for ...


    Woman Who Lost 100 Pounds Opens Goal-Setting Social Network
    PR.com (press release), NY - Jan 2, 2009
    Woman who lost 100 pounds shares how to set and achieve your goals through a new goal-setting social network site whose launch date coincides to help make ...


    Setting effective financial goals for 2009
    The Punch, Nigeria - Jan 3, 2009
    For instance, Dr. Ron Dontroy, a leading human resource expert and author, The Art of Future Management, likens goal setting to a compass that provides the ...


    Time again to Scout some cookies
    Tiffin Advertiser Tribune, OH - 23 hours ago
    Dodson said it has a cookie club for goal-setting. Girls use an online program to log what they sell, she said. "They give them different activities and ...
    Girl Scouts Cookie Program Kicks Off January 10, 2009! The News Journal
    Girl Scout Cookie sales kickoff Friday IBTimes Australia
    Plano: End of the year marks beginning of Girl Scout cookie sales McKinney Courier Gazette
    Chronicle-Telegram
    all 41 news articles


    HealthNews

    Goal-Setting Tips for the Whole Family
    HealthNews, CA - Dec 29, 2008
    Goal setting is an important method of deciding what’s important in your life. Since accomplishing these goals builds self-confidence, goal setting is a ...


    Examiner.com

    Goal setting for 2009: book projects
    Examiner.com - Dec 29, 2008
    by Wendy Attmore, Atlanta Writing Careers Examiner Now’s the time to start mapping out some self-imposed deadlines for your book projects. ...


    Goal setting Pacers eye Fraser Valley berth
    South Delta Leader, Canada - Jan 1, 2009
    By Philip Raphael - South Delta Leader Weeks into the senior girls basketball season, Delta Secondary head coach Bill Lambert says his team is still in ...


    Shaebia

    Don’t waste time on resolutions; set goals instead
    The Tribune-Democrat, PA - Jan 3, 2009
    Goal-setting involves quantifiable results. Whereas you might make a resolution to get your finances in order, by setting actual goals you have clear ...
    Man About Town Homer Horizon
    New Year’s Resolutions Evening Sun (subscription)
    all 58 news articles


    Commission strategic planning, goal setting workshop planned
    Navarre Press, FL - Dec 11, 2008
    The Santa Rosa County Board of County Commissioners will hold a day-long strategic planning and goal setting workshop on Tuesday, Dec. ...


    Goal-Setting In A Recession
    Forbes, NY - Dec 15, 2008
    It will match our needs in terms of the number of quarters/years to yield. It will match our portfolio of products/services/offers. ...

    Goal-Setting - Google News

  • home | site map | ArticleGecko | A ClashX Production 2006
    © 2006