| |
| |
|
Site Promotion Information |
|
How to Market Your Web Site Like Nobodys Business
Fresh Web Content Yields Better Search Engine Results All too often, companies, organizations, and self-employed individuals spend a great deal of time and resources launching their web sites. Once the site goes live, people seem to believe internet search engines will bring them the business they need. The truth is, the web site is only one key marketing tool used to represent a company, often from a distance. The marketing genius who creates the site must continue to come up with innovative ways to keep the site "fresh" and in the minds of consumers who are in need of products or services. Spam NO MORE Let's face it, we all hate SPAM. But many U.S. companies have been reliant upon SPAM as their main internet marketing tool. Why? The top three reasons are because it's cheap (practically free), fast, and efficient. Yet nobody likes being "spammedso why annoy a potential customer or client? The good news is that anti-spam laws have just been passed in the U.S. Sure; companies will still send SPAM from across the border. People will still despise SPAM. Instead of irritating your potential customers and clients, try luring them to your web site in different, more memorable ways. Lure Them with Content One thing that does gain you a higher standing on web browsers is changing the content of your web site frequently. No need to change it from top to bottom. Just have your web designer put a few lines of text on your home page indicating you want to give "expert advice" or a "news flash" pertaining to your field. Link this to an article that you've written about your area of expertise - whatever your business or organizational interests are. Write one per month and post the new article (or a partial link to it) on your home page. Professional Grade Writing Professional level writing skills and creative ideas are important. Not many people will read something for long if it isn't well written and easy to understand. If your writing skills are not professional, consider hiring a writer to help generate ideas, edit the article, or ghost write an article for you. You'll look great in the eyes of your customers or clients, and you'll have articles stored for viewing. Should a need arise to educate a client in a particular topic area, you can always direct them to your web page. Educate Your Clientele Take some time to educate your clientele about your products or services. If you are mainly a service-focused company, you should already be educating your clients about what you do on a regular basis. If you're not, get busy. If you do something technical, avoid jargon and keep it simple. Don't worry about giving your professional secrets away. Just leak a few. Once people have a better understanding of your knowledge base on a subject, they will come to trust you more, and be more inclined to hire you or purchase your products. Qualified Leads Remember, those leads that contact you after reading expert articles written by you are qualified. They already know your capabilities and have some inkling as to why they need to hire you or purchase your products. These leads are educated prior to contacting you. So, in your articles, use the opportunity to cross-sell your other products and services but try a subtle approach in the material. Nobody wants to feel like they're being 'marketed' - they'd rather be informed or educated. Publishing and compiling information and expert advice on your profession or subject area will not only keep your web site in the higher ranks of the search engines, it will help frame you as an excellent resource in your profession. Writing well for a public audience is important and so is regularity and consistency. . Hiring a professional writer can give you these qualities in your work and many writers are willing to "ghost" write under a client's name. Remember, articulate your subject clearly, and your audience will love you, and hopefully, want more. About The Author Elizabeth Kirwin is a writer, editor, researcher and part-time professor at University of North Carolina Asheville. She is co-founder of Sidhe Communications, an Asheville, North Carolina based company. Sidhe has business writing services and also provides professional grade copy to print and electronic publishing outlets.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site I think you all know that buying pop ups in bulk is a pretty useless way to get targeted traffic to your website. You know the ads 10,000 hits for 30 bucks. Keeping It Clean Could Give You A Boost Keeping it clean could give you a boost.By Mark WhiteEveryone is striving to be at the top of thepile, we all want to get a better google PR and want thisto reflect in more visitors to our site. Selling To Everyone Means You Sell to No One 1. Selling To Everyone Means You Sell to No OneIf you do not target your offer, it will confuse your customers. Marketing Tips for Your Web Site Here are some simple and easy tips on how to market and drive traffic to your site.1. Banners You Cant Ignore Some "experts" say they don't exist. Apparently we have become so accustomed to seeing banners, we have learned to ignore them. 5 Cheap Ways to Promote Your Website Offline We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions!Why is it that all of a sudden most of us think that offline marketing is not worth the investment? If anything, the lesser the people that promote offline, the more the opportunity for you to slide in. The Power of News! Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. Unlock Your Prospects Mind From The Inside A prospect's mind is an intimate place where something I call The Inner Score Keeping System dwells. Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making. Free Advertising and Traffic Exchanges Reading the postings in different Newsgroups it becomes clear that the "I does not work for me.. How To Get Free Advertising By Giving Away Online Content Giving away content is a powerful way to get free advertising.For example, give other people permission to use your articleon their web site or in their e-zine. Why You Should Learn HTML Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. Link Building Secrets - Promote Your Website with a Proven Tactic Building links to your website is of huge importance and something you should focus on significantly if getting ranked high in the search engine results is important to you. If you have a website, then more than likely getting a high ranking is of utmost importance. Online Website Promotion: Five Fantastic Breakthrough Marketing Ideas To Enrich You Good Ideas.They are the stuff that form the foundation of wealth. Complimenting Your Site With Others Consider for a minute my son's website for grass mowing, grassattacker.com. 7 Innovative Ways To Advertise Your Web Site 1. Directory Linking Create a directory of web sites on a specific topic. Complete Novice Builds Business Using Press Releases on the Internet My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. Free Exposure and Traffic for Your Website Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business.Online- Include your website address in your signature in e-mails- Include your website address in your signature in forum posts- Create an RSS feed for your website- Write website articles (like this one) and include a link to your site at the end- Participate in manual link exchanges with complimentary websites- Submit your website to topic-specific directories- Properly optimize your website for search engines- Start a blog on your site (search engines love them)- Try to get your site listed in DMOZ- Write and distribute a periodic press release for your site- Advertise on free classified ad websitesOffline- Include your website address on business cards, letterhead, envelopes, etc. Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2) An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.In Part 1 (http://www. Web Site Promotion: How To Use The Power Of Perpetual Marketing To Heat Up Your Sales You may ask, what is perpetual marketing?Perpetual marketing means when a large number ofpeople promote one web site so they can all receivethe traffic generated by each other.It is a little known web site marketing secret that any online marketer can use to magnify his/her sales. X-Ray Specs, Turning 30, and Achieving Website Success I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.
|
| home | site map | ArticleGecko | A ClashX Production 2006 |
| © 2006 |
