There are like 50,000 search engines.

All of them are not as big and known as Google Yahoo or MSN.

But they still send us traffic. Read the rest of this entry »

Before optimization begins it is crucial that your page is devoid of any ‘tricks’ that a search engine may construe as spam. You may not even know they are there! Some web designers with out-of-date information add hidden text because they think it will help your rankings. This is entirely untrue and can cause extreme problems for your search engine visibility. To check for hidden text just hold down the left button on your mouse at the very top of your page and drag it down to the bottom. If there is any hidden text (normally text that matches the color of your page background) it will appear as it is highlighted. Second, you will want to search for unnecessary repetition of keywords on your page. Do you see instances of 5 or 6 keywords being repeated in a row anywhere on the page? If so, remove this. Read the rest of this entry »

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

While many people have differing opinions as to the benefits of the description and Keywords tag, most all are in agreement that the title tag is extremely important for any SEM campaign. The title tag is used by pretty much every search engine that uses spiders to crawl your website. That list includes Google, AOL, Yahoo, AlltheWeb, AltaVista, ExactSeek.com and more.  Read the rest of this entry »

Many of you can say "surely we don’t need to worry about meta tags, as most search engines ignore them" and for the most part you would be right.

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. Read the rest of this entry »

There are many different options in web hosting that can appeal to the new website owner. Today’s internet offers quite a buyer’s market when it comes to web server hosting. Because of the heavy competition and the many different types of service available, great service is usually readily available at a really good price. Among those web hosting servers that people can choose from are virtual private servers, dedicated servers, shared servers, and even reseller web hosting service. What you choose is completely based upon the type of needs that your website has and what sort of budget you are working with. 
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By: Ivan Strouchliak

If you want to read the entire 44-page document yourself, here’s the link: Google Guidelines for Quality Raters.

What is Considered Web Spam by Google

"Webspam is the term for web pages that are designed by webmasters to trick search engine robots and direct traffic to their websites."

Google treats spam as the enemy, even if the "spam" page is considered relevant or useful to the search query. Google states: "It is possible for a page to receive a very high rating – even a Vital rating – and also be assigned a Spam label."

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