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Much of the advice for your description tagalso holds true for your Meta keywords tag. The keywords tag used to be very important when optimizing a website with all the search engines spidering and utilizing the information. 

Like every other aspect of search engine marketing, relevancy is the key to obtaining better search engine ranking.

So with so many search engines choosing to ignore the description tag, why bother to optimize it? The answer is simple. It takes just a couple of minutes to optimize the Meta tags on the web page you are building. 

There are like 50,000 search engines. All of them are not as big and known as Google Yahoo or MSN. But they still send us traffic.

  Before optimization begins it is crucial that your page is devoid of any ‘tricks’ that a search engine may construe as spam. You may not even know they are there! Some web designers with out-of-date information add hidden text because they think it will help your rankings. This is entirely untrue and can cause [...]

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

While many people have differing opinions as to the benefits of the description and Keywords tag, most all are in agreement that the title tag is extremely important for any SEM campaign. The title tag is used by pretty much every search engine that uses spiders to crawl your website. That list includes Google, AOL, [...]